The Cheap Guide to Building Brand Credibility
Trying to sell or market something no one wants to buy, and a lack of name recognition are two big hurdles for start-ups or new businesses. You can’t buy your way into brand awareness with traditional...
View ArticleLinkedIn Hit With $5 Million Lawsuit Over Stolen Passwords
One of LinkedIn's premium members claims the website didn't do enough to safeguard users' digitally stored and personally identifiable information, including e-mail addresses, passwords, and login...
View ArticleItaly Antitrust Chief Warns of Google Publishing Monopoly
Italy's antitrust chief has warned of an impending Google publishing monopoly. Giovanni Pitruzzella urged the lower house of parliament to extend antitrust laws to Internet media companies, like...
View ArticleFrom 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy
What's the secret to growing your traffic to impressive levels? We ask Fraser Cain, owner of Universe Today, who has worked hard to build great, remarkable content, and in the process now is attracting...
View Article5 Reasons Digital Marketing Agencies Are Booming (and 4 Reasons You Might...
Given the pace of change in digital marketing, agencies will only grow in numbers and services they provide to their clients. Here is why digital marketing agencies are booming and why an agency might...
View ArticleGoogle Denies Microsoft's Android Botnet Report
Google lashed out at Microsoft researcher Terry Zink, claiming there is no evidence to support his warning that a new botnet is forcing infected Android phones to churn out spam. Google said the spam...
View ArticleInbound Marketer’s Tool Belt: 23 Free Browser Extensions to Streamline Your Job
With all the demands on a marketer's time, there’s a real need to streamline all the busywork so we can do our jobs more effectively. We’ve compiled some of our favorite browser extensions for SEO,...
View ArticleGoogle Buys Email Client Sparrow to Boost Gmail
Sparrow works on iPhone and iPad devices and Mac computers, using simplified interfaces of Twitter clients such as Tweetie or IOS apps as opposed to more traditional email style applications such as...
View ArticleYelp SEO Campaign Highlights 8 Local SEO Best Practices
Local SEO presents a number of unique challenges, not the least of which is getting a clear picture of how your website ranks across multiple cities. BrightEdge shares local SEO best practices from a...
View ArticleBad Link Building Recovery After Google Penguin
For those who were hit by Google’s Penguin update, the situation is dire. The big question is, can you recover? Yes. But it won’t be easy. Here are some things you should plan on doing as you begin...
View ArticleThe Ultimate Guide to Group Buying Sites
Group buying websites make local marketing at scale accessible to businesses, but don’t make them instantly profitable or worthwhile. You need to be smart about your offer, thoughtful about the...
View ArticleGoogle's Anatomy
CEO Larry Page referred to Google+ as the company’s “social spine” in an earnings call earlier this year. If Google+ is the spine then which parts of Google are the body, heart, and brain? And what...
View Article10 Crowdfunding Tips for Your New Product, Cause, or Creative Project
Ready to give crowdfunding a go? Great, the world needs more creators taking action rather than just talking about ideas. But crowdfunding is not for the faint of heart. Follow these tips to increase...
View ArticleHow to Create an Editorial Calendar That Will Grow Your Audience
Editorial calendars can help content managers, SEO professionals, and businesses organize content and blog posts efficiently and develop a content machine that regularly delivers intriguing pieces to...
View ArticleThe Many Shades of Google’s Link Disavow Tool
The disavow tool is a very valuable tool to webmasters who need more control over off-site issues affecting their search rankings, but it isn't the game changer some people are making it out to be. In...
View ArticleMarissa Mayer: Yahoo Will Focus More on Search, Core Products
Yahoo's CEO shared her future plans, telling investors that the company will start to double down on things that made it successful in the past, like search and mail; and noted the Yahoo-Microsoft...
View ArticleFacebook & Twitter Apps Exploited to Profit From Private Data
A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and 300,000 Twitter users, including email addresses, for $5. The developer claims to have...
View ArticleClayton Homes Drives Conversions with YouTube TrueView Ads
The team’s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes’ website, which in turn led to 1,000 lead form completions on that site,...
View ArticleHacker Selling Yahoo Mail Exploit for $700
A hacker is selling what is claimed to be a zero-day exploit that will let criminals hijack control of Yahoo Mail users' accounts. The hacker, known as TheHell, posted a video marketing a $700 exploit...
View ArticleMaster Google AdWords in 3 Steps With the 80/20 Rule
When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you get to expend less than 1 percent of the...
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